The connection between SEO and website design may seem less necessary. But in reality, it’s essential. A perfect combination of SEO and web design will rank your business higher in search positions. And it will drag more traffic, leads, and revenue your way.
Implementing a user-friendly web design with proper SEO needs modifications to your general standard website. If you can implement the tricks perfectly, no one will see any difference. But your website’s users will remain engaged for a long time.
Are you wondering about those elements where web design and SEO collaborate? Then take some time to read about the key features described below:
1. Include Silo Structure
Both SEO and the website design are related to keeping the audience interested in your site. To make this happen, you must navigate them in the right direction. Designing a silo structure can help you to create a straightforward navigation system for your website. It’s a kind of website architecture where all the content from your website will be organized logically.
First, you must create a website and install a theme. Then within that theme, you can implement sillos or categories. Under those categories, you can even add subcategories and so on. It’s mandatory to design a mind map of the silo structure before proceeding. After creating the entire plan beforehand, put the thing exactly where you planned them to be.
Silo structures have a significant impact on SEO. It improves the overall user experience. When audiences understand what your site is about at a glance and find what they need, they will spend more time on your site. This way, when your site’s engagement rises continuously, search engines will push your website to higher ranks.
2. Manage a Fast and Smooth Website
Fast-loading and smooth-running websites are prime aspects of technical SEO. Both design and SEO need to get synchronized to have a speedy website.
A slow-loading website is one of the biggest reasons audiences get dropped off. It also impacts the rank of a website. To make your site light and faster, you must optimize its images, deactivate or remove unnecessary plugins, allow browser caching, and more.
Research says if your website can not load a page within 3 seconds or less, half of the audience might abandon your site. For mobile devices, this time could be less. Search engines like Google also consider this fast-loading factor a good sign for websites. If your site remains slow and you google can only crawl a few pages, then you will only have a few pages get indexed. As a result, your site will be doomed.
3. Design a Mobile Responsiveness Website
It’s been a long since google made the mobile-friendliness of websites a highlighted factor for SEO. They also included mobile-first indexing a few years back—users worldwide search for things on mobile nowadays. Demand and usage of desktop or web-based searches are decreasing while tab or mobile-based searches are constantly increasing.
So if you don’t have a mobile-friendly website design yet, you are actually ignoring half of your audience. When a website’s bounce rate increases because of improper loading on mobile devices, signals get sent to Google automatically, which may negatively impact your site’s rank.
Designing a website with a responsive interface is the only solution here. This process also eliminates the chance of the existence of duplicate content, which may occur if you publish a separate mobile website.
4. Concentrate on Easily Readable Web Design
Web design is more than just your website’s decorative and nontext elements. Though the design of a website has a considerable impact, choosing easy-to-read fonts and comfortable text size is also significant.
Pages that use blocks of content in unusual places, add too many calls to action buttons, un proportional images, and many hyperlinks can demotivate audiences to stay on a site or return to that site again. So always stay aware that your web pages remain neat and clean.
Professional web designers know how to present your web content so that you get more audiences. Proper SEO-friendly design will modify blank spaces, each line length, images, videos, and more.
5. Pay Attention to Websites Navigation
Uprising your website’s rank needs more and more traffic on your site. This lower bounce rate can be achieved if your website visitors always get a clear navigation view.
New visitors easily navigate your site if the sitemap is appropriately implemented. Site maps also contain essential metadata about web pages which may help your site rank higher.
Besides providing a clear path to the audience, a sitemap also works as a guideline for all web pages and content to search engines. An organized sitemap speaks to search engines and briefs about which pages are crucial for your site and which are less prioritized.
6. Conceptualize the Web URL Structures
Though the creation of a URL is not directly related to the visual design of a website but a part of the overall process. Conceptualizing and implementing the website’s name on a URL is not enough to get better SEO results.
You have to choose a descriptive URL for each page of your site. They have to symbolize the content of that page. Use hyphens between words of the URLs. Make sure that no other symbols like under scroll or dot are used to separate the words of the URL. Include relevant keywords in these page-specific URLs.
Exact information seekers and search engines like Google can easily detect these URLs. So if you can get specific with URL structure, then dragging more attend through your website will become easier.
7. Stay Aware of Image Name and Size
Images are essential for website design. It’s also important to combine them with the SEO of the website. Your site designer has to make sure that all the images that are uploaded on it have descriptive and logical names.
Proper image names will help search engines to verify the images and put them in the index. So that the next time someone searches for this image, it can bring up your published one instantly. But if you use names like “IMG_008765.jpg” then it will be a great miss.
Maintaining the balance between a good quality image and standard size is very crucial. Low-quality images will turn off your site visitors to explore more but on the other hand, large images will slow down your website. So be wise, and use the best quality image size reducers for your website’s images.
8. Use Meaningful Alt Tags
Generally, alt tags seem unrelated to website design. These are the little description of the images you uploaded on your website. Optimized alt tags play a crucial part in search engine optimization.
Alt tags help search engines to determine what is depicted on the site or web page. Web audiences will also be able to read them if they put the mouse cursor over the image.
Search engines also go through these alt tags and utilize their potential. If search engines find these tags relevant, then your site’s rank can be uplifted on the basis of these alt tags as well.
Why SEO and Website Design Combination are Important?
Among so many reasons behind utilizing the benefit of SEO and web design together, let’s pinpoint the prime ones –
- Balanced SEO with proper web design increases organic traffic to a site.
- Impactful SEO and innovative web design can attract high-intent traffic.
- Resourceful SEO with user-friendly web design improves the overall user experience.
- Proper SEO and creative web design ensure a better rank for your website.
Creating and maintaining a well-designed and SEO-friendly website is a challenging task. You have to break the wall between web development and search engine optimization. Your site will become unstoppable when you find the sweet spot to balance them both.
Though the relationship between SEO and web design is complex, we hope our discussion above helped you gather the idea properly.
Now it’s time to implement the right ones for your beloved website.