According to World stats, Black Friday and Cyber Monday steadily rise to more than 3 million shoppers yearly. You can plan for creative email marketing ideas BFCM to boost your sales on this occasion.
Your well-drafted emails could increase our client list with leads that will take you to massive transactions. So here we have included the top 16 email marketing ideas to redeem your sales. Let’s pick the one for you.
What is Black Friday Cyber Monday (BFCM)
Black Friday and Cyber Monday are the biggest shopping weekends after Thanksgiving dinner. It’s a gala wave for people to shop annually on Christmas eve. Every year, it happens to be the following Friday after Thanksgiving, more probably between 24th November and 28th November. It is the most significant occasion for brands to bag extra cash by attracting an enormous flock of visitors.
Why Do You Need Creative Email Marketing Ideas
Email marketing is the hotcake for today’s telecommunication. A simple and structured email can convert your campaign to leads and potential clients. So your emails need to be good enough to talk on your behalf. It is said that shoppers spent around or more than 13 million dollars on black Friday. So if you draft your email with a creative touch, surely it will lead you toward your economic gain.
Emails only work if they are well-drafted and reflect your purpose. If you prepare an email body with an eye-catching subject line that will create a sense of curiosity. To boost your sales, creative email marketing is the most suitable and effortless choice you should make.
Ultimate 15+ Creative Email Marketing Ideas BFCM
There are thousands of email marketing concepts, but only some are meant for you. After a thorough analysis of the current trends and market situation, we could pick the following as the best.
1. Create a Set of Mystery Bundles of Products
To leverage your underperforming inventory:
- Pile up some of your best-performing services in a mystery bundle.
- Offer this bundle at a generous discount to boost your sales.
- Try to mix the products focusing on the ongoing trends and hence will attract beyond the target audience.
For example, you can write,
Dear Concern,
We have noticed you are looking for bakery items quite often, so we are offering a 10% discount on the following 3 best baking essentials packages of your choice.
2. Utilize Hashtags
To catch your visitors’ eyes, you can use personal hashtags strategically. For instance, you can release new hashtags on BFCM and promote them via social media posts. Hence, the hashtags will immediately lead your potential visitor to the packages you are trying to sell.
You can employ hashtags on your posts and emails in the following ways:
- #Biggestsalesoftheyear
- #blackfriday
- #cybermonday
3. Employ Linking to Your Pages
Insert your chosen links into some particular text inside the mail body so that it takes your visitor to the cart of the specific product. It will make your clients purchase the service effortlessly without roaming around.
4. Invest in Advertising Campaigns
Social media ventures are of great help; this promotional campaign will increase the number of people visiting your site, which will help you to bag in some extra profit on Black Friday. These empowering ads will add additional value to your email subscriber. More importantly, it has become a handy option for a vast range of audiences that will bolster your campaign promotion eventually.
5. Structure Your Emails
Your email formats are the representatives of the service you are offering. Keep it well-structured simply because people prefer to read shorter texts. More importantly, it should be a combination of text images and GIFs. Align the images and texts accordingly with the background and make sure the CTA (Call-To-Action) Buttons are visible.
6. Use Proper and Engaging Subject Line
Keep your subject line crisp and to the point so that the subscribers can get a quick insight into the motive of your service or package.
For example, it could be
“Buy one and get one this Cyber Monday”
“Get 50% Discount this Black Friday”
7. Launch Your Campaign Early
Launching your campaign early is always good, so your clients need more time to make the most of it. For early Black Friday campaigns, the optimum date is the 4th November, the earlier, the better. In other ways, your loyal clients deserve the best of your service, and as a token of appreciation, you can declare a special discount through these early campaigns.
8. Create the Hype
Hype building is one of the efficient ways to bolster your sales. Hence it creates a sense of FOMO which lets your user generate an urge to shop early. Keep updating your clients with the upcoming dates, and remember to add an opt-in option to make it consensual. It’s best to add a calendar that will make this campaign effortless for the visitors to keep track of. According to stats, hype-building emails can lead to more than 2000$-3000$ in profit in early sales.
9. Attach Closing Emails
Let your client feel the urgency to make a purchase. Sealing deals are always crucial for generating satisfactory sales within your set period. To make it more effective, add a timer in your email body with a great follow-up after two hours. This is the way to crash your plan. For example,
Closing Email:
Dear XYZ
The deal is almost over. Thanks a lot for being with us.
Follow-up Sample:
Dear XYZ
The deal is about to end in two hours. Hurry up to grab the most wanted jackets of the year. We don’t want you to miss this.
Regards,
Email Signature
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10. Set a Countdown on Your Email Body
Setting a countdown will allow you to tease the temptation of your clients. Likely your loyal customer would be looking for a special sale at your venture. To grab their attention, set a countdown clock in your email body and try to start it from the early days of November. Some clients prefer to get an early notification, which will help them keep the updates on your packages.
11. Follow Up Emails
Sometimes the user leaves the cart due to the problematic way of purchasing your service or any distractions. A follow-up email will allow them to start from where they left off. This will make it more efficient to boost your sales. You can simply attach the cart link highlighting the discounts with the following subject line- “You Forgot Something”.
12. Offer a Customized Approach
A random email seems too general to your authentic client. People love something personalized for them, and to do that, you can list down products in terms of 80% of subscribers’ reviews and ratings from the previous selling history. Again you can categorize and recommend the suitable choice considering each client’s usual go-to product or search list. It may sound not very easy, but it’s beneficial.
13. Provide Discount Coupon
You can include coupon codes in your emails to make your subscribers feel special. Another way to reward your loyal customer could be offering some extra discount for their year-wise purchase from your store.
14. Offer Free Gifts
Who doesn’t love to get gifts? Attaching a tiny package of complementary goods is a nice gesture to greet your customers. Black Friday and Cyber Monday are the two biggest shopping weekends of the year. You are offering your clients a little packet of gifts at the desired purchase.
15. Greet and Thank You After a Successful Purchase
Don’t forget to send a simple “Thank You” email after post-purchase mentioning the probable delivery date and purchase details. It could be a way of taking them back to transaction again.
16. Don’t Forget to Add a Signature
Attach a customized signature of your brand at the end of your email body. This is a sign of assurance that your brand is authentic, and to prove this attach your website links and other necessary details.
FAQs
What is BFCM Marketing?
Black Friday Cyber Monday is the 4 days long weekend of the biggest shopping gala that starts right after American Thanksgiving up to the following Monday. It is one of the biggest western marketing galas for every brand to earn extra cash.
How Can I Make My Email Marketing Exciting?
The best way to make your email marketing is to be creative with your email templates. Try to be experimental with your word choice. Don’t make it a bland choice of words, attach emojis, and GIFs. Redesign your email texture to entice your audience.
How Do You Write a Good Black Friday Email?
To write an excellent black Friday email, follow the instructions listed below:
– Start with a personalized approach to make your clients feel special
– Keep your subject line crisp and straight-forward
Attach your signature and custom-made GIFs
How Do You Attract Customers on Black Friday?
You can attract customers on Black Friday through subsequent attempts. Like:
– Draft a compelling email featuring the goodness of your deals
– Offer a reward to your loyal customers
– Set a few packages of discount deals
How Do You Attract New Customers Through Email?
There are several ways to tempt your new customers through email. But we recommend the following ones as a go-to approach:
– Send an introductory email to your new subscriber
– Notify them of new offers available or coming in future
– Set a countdown timer to create hype among your new clients
Conclusion
Strategically composing emails can lead you to the biggest sale of the year. That’s why you need to employ the best email hacks for the biggest shopping weekend. This article has featured the most effective and influential creative email marketing ideas BFCM for you.
Choose them accordingly with your venture. Best of luck.